Beauty First Nebraska is locally owned and is opening its sixth location right here in Papillion at The Shoppes at Market Pointe!
Exterior of Beauty First store, photograph courtesy of Beauty First
From our friends at Beauty First Nebraska:
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FOR IMMEDIATE RELEASE
BeautyFirst Expands to Papillion with a New Locally Owned Beauty Store and Boutique,
Opening This Month
Papillion, NE (October 2025) — BeautyFirst, Nebraska’s locally owned beauty store and
boutique, is thrilled to announce the opening of its newest location in Papillion. The store,
located in The Shoppes at Market Pointe at 8540 S. 71st Street, Suite 400, Papillion, NE
68133, is projected to open in late October.
Founded in 1989, BeautyFirst has been a trusted name in beauty for more than three
decades. The locally owned brand is known for its extensive offering of professional
haircare, skincare, and cosmetics, expert advice, and genuine connection to the
communities it serves. With five locations across Omaha and Lincoln, and now expanding
to Papillion, BeautyFirst helps guests look and feel their best every day. The new Papillion
store continues that tradition by bringing a warm, personal shopping experience centered
on confidence, care, and community to Sarpy County.
“BeautyFirst has always been about more than great products; it’s about people,” said
Bridget Wanninger, owner of BeautyFirst Nebraska. “We believe self-care should feel
special, not routine. Our goal is to provide a shopping experience that’s relaxed, personal,
and welcoming, with a friendly smile and listening ear ready to tailor every visit to your
needs. We’re passionate about our communities and being a part of what makes you feel
beautiful. Expanding to Papillion allows us to continue sharing our mission and celebrating
the beauty in our community.”
The Papillion location will feature:
• Top salon-quality brands including Pureology, Kenra, Amika, Moroccanoil, and
more.
• Trending boutique clothing, including a large selection of Husker and Creighton
apparel, plus stylish accessories, self-care, and lifestyle favorites.
• Passionate, expertly trained Beauty Advisors who help guests discover products
that fit their lifestyle, nurture their self-care routines, and celebrate what makes
them feel confident and cared for.
• The exclusive Gold Card Rewards Program, a guest favorite found only at
BeautyFirst, where members enjoy 20% off every Tuesday and receive $10 back for
every $150 spent throughout the year.
• Grand opening giveaways, exclusive discounts, and more surprises to come.
The official opening date will be announced soon. In the meantime, guests are invited to:
• Sign up for email and text notifications at www.beautyfirstnebraska.com for
opening updates and exclusive offers.
• Follow BeautyFirst Nebraska on Instagram and Facebook for sneak peeks, behind
the-scenes content, and early access to grand opening events.
For media inquiries, interviews, or partnership opportunities, please contact:
Heather Burkett
Marketing Director, BeautyFirst Nebraska
LoveMyBeautyFirst@bfomaha.com
www.beautyfirstnebraska.com
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Visit back for more details and store opening information.
Beauty First
8540 S 71st Street, #400
Papillion, NE 68133
https://beautyfirstnebraska.com