Category Archives: Papillion Interview

Papillion Interview: John Berry of Berry Law

 

So tell me a little bit about what you did before you got to the military and then how you got here…

I went to New Mexico Military Institute my last year of high school. My father went there and thought it’d be a good opportunity. I thought I was going to go to West Point. I thought I was going to go to the United States Military Academy.

After two years in military school, I decided I did not want to do that, but I wanted to go to school on the East Coast. I had a cousin who was a surface warship officer in the Navy stationed in Norfolk, and he’s like, “You’ve got to see William and Mary. The campus is beautiful.” By then there, too, it was like 63% female. “There’s more women than men,” he said, “but it’s a beautiful campus. You really need to come see this campus.” And I went there, and he said, “Their team is competitive in Division 1 Double A football,” which is FCS.

I went there, fell in love with the campus, and I knew I did not want to go to a military school. And then I played football for a couple years. I was not good. I sat on the bench. But I did have teammates who were Mike Tomlin and Sean McDermott, both NFL coaches now. Tomlin’s with the Steelers; McDermott’s with the Bills.

I got that great experience, and I got injured, and that’s when I stopped playing. And I thought, “I don’t just want to go to law school. I want to do something else.” And I saw this thing on Army Rangers and being starved and sleep deprived, and I thought about how hard I had worked to play football… to get enough sleep, to eat enough food, to try to get big. And I thought, “This would be a real challenge.” I got excited. I did an ROTC summer camp after my junior year. I earned the highest scholarship. I don’t know if it paid everything, but I earned the highest scholarship. And two years later I was an infantry officer and went to Bosnia in ’99. We were bombing Kosovo and I thought, “This is it. This is where it’s all gonna happen.” And it didn’t. It was still a peacekeeping mission. So I got out and went to law school, but I stayed in the Guard because they gave me tuition assistance.

So then I’m having a good time in the Guard, thinking, “Okay, this is a great experience. But being a lawyer and in the Guard, it’s too much. So I am going to get out.” So I told my commander, “Hey, I think I’ve had enough. I think I need to resign my commission. I’ve fulfilled my obligations.” He said, “Not so fast. You’re gonna command your company in Iraq.” So I went to Iraq as a company commander, as a new lawyer, but I was not in a JAG position. So it was kind of a nice break from the practice of law, if you can imagine. My dad’s trying to show me how to run the firm. I’m trying to learn how to be a lawyer. It’s a lot of stress. And so I deployed. And I had a four-month-old daughter at the time. So with the deployment, the train-up, that was about a total of 18 months.

Then I came back, and my dad was trying to wind down the firm. We decided to try to build it back up, and that’s exactly what we did. And then eventually I took over the firm, and I really liked helping veterans.

I think that I probably learned quite a bit from the Nebraska National Guard, learning how to lead remotely. We have lawyers in eight different states right now. Back then when I was a battalion commander, I had a full-time staff and I couldn’t be there. So it really taught me how to make the best use of my time when I’m boots on the ground, but then also how to lead when you can’t be boots on the ground.

So I’m a huge fan of the Guard and Reserve because they taught me a lot about leadership. So many great commanders taught me things … And this is what I’m trying to share with veterans. You already know how to lead. You want to run a business; you know how to do it. If you want to run something in your community, you know how to do it, you already know. And I didn’t believe that initially. It took me a while, and then I started seeing the patterns. I realized, yeah, leadership is leadership. And a lot of the things I was experiencing, it was like, well, yeah, now there’s real people. I have to pay in money involved in the course. There’s not that sliding scale where you get paid no matter what, based on your retirement grade and your rank.

But I learned quite a bit. And when I got to about 40 years old, I had reached the point in my military career where I thought, “I’m gonna retire. I’ve got 20 years in battalion command. This is it, I’m done.” And then I started growing the law firm, and then I started hiring veterans because I missed being around veterans. So that’s my story.

Your growth and trajectory has been really impressive. And 60 years…amazing. Do you have advice for people for sustaining and growing their companies or starting their companies?

Yeah, just embrace the suck. It’s gonna be bad. Like, bad things are gonna happen, and you’re gonna fail again and again and again. But you have to be willing to take the beatings. You can’t be afraid to fail. And you get to decide when it’s over. Right? And it’s not over until you say it’s over. I’ve known people who have gone bankrupt and come back. People go through some horrific things, right? Have been stolen from, have been pushed out by competitors. But they come back. And I think being a veteran, you know, “Hey, you screwed up.” You had to do push-ups. And it’s like, okay, don’t take it personally. Being yelled at, don’t take it personally. It’s the same thing. You just don’t take it personally.

Listen to the market. The market will tell you what it wants. You can’t dictate what the market wants. So listen and don’t take anything personally, and you’ll be fine.

People already asked you this, but I’d like to know because we’re probably putting this on the Papillion website. There are so many different things about Papillion. How did you pick Papillion and this location?

Offutt Air Force Base, veteran community, rapidly growing community. Those are the three things. And the people are nice. I love the mindset, I love the positivity. So many positive attitudes here, and yeah, just a veteran-friendly community, and usually veteran-friendly and business-friendly go hand-in-hand. I’ve noticed that. Right?

We were here a little bit, and we fell in love with the people here. We always joke it wasn’t the weather.

Yeah, yeah, yeah.

But the people here were amazing, so we wanted this to be home.

Absolutely, absolutely.

What type of law do you help people with?

Nationally, we do veterans’ disability appeals. If a veteran has not got the right rating or has been denied or something happens, we help them get the correct rating, all the benefits that they earned. Our goal is to get the veterans all the benefits they earned.

And then when people are injured in a car accident or a truck accident and the insurance companies aren’t paying, then we get involved and we hold the insurance companies accountable.

Other types of law? Those are your two primary.

We have others. But I’ll tell you what I’m sticking to. You asked me about the lessons I’ve learned. Be really good at a couple things and don’t do too much stuff.

Always good advice for people to focus. And then for having this big event, what were your thoughts?

They weren’t my thoughts. They were Bob, my CMO’s, thoughts. I’ve learned to delegate. As a leader, I have a vision of where I want to go, and then I just hire the best people I can and I let them run.

Thank you.

Thank you for all you do.

Berry Law
12 Olson Dr., Suite 105
Papillion, NE 68046
(402) 903-6444

Papillion Interview: Tommy’s Car Wash, Part Two-Papillon Event-Tunnel of Terror 25-26 October

PapillionBusinesses.com Interview with Jeremy Eickman  and Keagan Glazebrook  of Tommy’s Express Car Wash Papillion, Part Two

Tommy’s of Papillion has an event coming up!

Sign for Tunnel of Terror with bats, full moon, scary hand, car wash exterior and shiny clean white car and text, ” Oct. 25-26, 7-10 PM, $25 per vehicle, Free Month Included

Keagan Glazebrook: Our event coming up, Tunnel of Terror. We’re very excited for that.

Jeremy Eickman: It’s our second year of doing this.

Keagan Glazebrook: You can talk about that.

Jeremy Eickman: So the Tunnel of Terror is a really fun event that I’ve done in several different locations before I was able to be a partner in this one. So we do a two-day typical event, but we close our car wash about 6:30. Normally we’re open till 9:00. So we close at 6:30, then we reopen at 7 for a specific event. We do wash your car, but we do offer a lot more than that. We offer a lot of screams and scares that go along with it. We bring in a lot of people who like to volunteer, but obviously we have our employees on as well. We’re all dressed up in, I will say, scary costumes. This is not Lego man walking around. This is Scary Clown and the Grim Reaper, and we’re going to scare you. It’s a true scary event, very similar to like a haunted house type event.

We slap your window a little bit. We touch your car, we’ll jump out at you and scare you, but you get to stay in the safety of your own vehicle, so it’s not like you having to walk around in certain haunted houses.

Keagan Glazebrook: Unless you leave your doors unlocked.

Jeremy Eickman: We do have a sign that says “Leave your doors unlocked. We may open your door.” So yeah. But we’re not going to touch anybody or go, you know, like, “Boo!” But we are going to scare your kids or you. And usually we’re always positioned in areas that are dark, and you might not recognize us and all of a sudden somebody will pop out at you. It’s a frightful 10 minutes, 15 minutes, roughly, depending on how long our line is. It could take even longer to get through the whole event, but you do go through the car wash, so you end up leaving with a very clean car.

Oh, so there’s water in the sprays…

Jeremy Eickman: Everything’s still going on, yes. We do get covered in soap while we’re in there, so we don’t have to take a bath at night when we get home. So we do offer that, but then in addition to that we give everybody a free month. Even if you’re an existing member, you get a free unlimited membership month, which basically means you’re getting a $40 membership for the $25 entry fee. So you’re getting half off if you’re an existing member on your next month, or if you’re not a member, you’re getting a free month just for coming to an event. You can’t go to a haunted house and get any takeaway like that that we’re going to offer here.

So you do that, and then you have get to enjoy the experience but without the Halloween.

Jeremy Eickman: Without the Halloween, yeah, unless you want to come back the next night. But you do have to pay for a second night. We do charge everybody, even if you’re an existing member. But like I mentioned, we do give that member a full 30 days for free the next month as well. So people can take advantage of that even if they’re a member. They do get the scares, and we do give candy away. We do have a candy station at the end of the event so the kids can decompress a little bit and they can get a Reese’s or a Snickers. We give away good candy too. None of that cheap stuff. We’re giving away the good chocolate. So the dentist shouldn’t be happy with us next month.

So, any question you wish I would have asked?

Jeremy Eickman: No, I think we probably went through everything. We’re really excited that you came. Thank you so much.

Thank you very much for doing this. I’ve been looking forward to this interview.

Long exterior view of Tommy’s Car Wash with Halloween decorations

Visit Tommy’s Express Car Wash In Papillion on 25 and 26 October between 7-10 pm for a haunted car wash.

Tommy’s Express Car Wash
1402 S. Washington St.
Papillion, NE 68046
(402) 205-0730

Papillion Interview: Tommy’s Car Wash, Part One

Exterior view of Tommy’s Car Wash

PapillionBusinesses.com Interview with Jeremy Eickman  and Keagan Glazebrook  of Tommy’s Express Car Wash Papillion

Keagan Glazebrook  (left) and Jeremy Eickman (right)

Jeremy Eickman: My name is Jeremy Eickman, and I’m one of the owners here at the car wash.

Keagan Glazebrook: My name is Keagan Glazebrook. I am the general manager here at Tommy’s Express Papillion.

Jeremy Eickman: All right. So yeah, we’ve been in business here a little over two years. We opened in September of ’22. We grew pretty fast right out of the gate. This area was kind of an underserved area for the car washes, and obviously that’s kind of changed, and we touched on that a little bit ago with the fact that there’s a lot of car washes opening. There are continuing to be a lot of car washes opening. On average throughout the day in the summer, we wash around 700 cars a day, and in the winter we wash over 1000. So the industry being, quote, saturated, I would say isn’t really the case; there’s still a high demand for automated car washes. I think a lot of people really enjoy the convenience of an automated car wash, where they could be in and out in three to four minutes rather than spending an hour in their driveway or going to a park-and-spray-it-off car wash and spending a good 30 minutes and probably not getting the same kind of quality product that we put out here.

That’s what really differentiates us between even our competitors in the Express space is that we really focus on our detergent quality, the pH levels, all of the chemistry that goes into creating a good- quality wash because there’s different soaps that hit your car at different times. And we train all of our staff to understand the value of that and how to modify that, where we’ve actually employed a lot of those same folks that come from other car washes where that’s not even a topic of conversation. It’s just throughput: get them through, get them through. So our focus, I believe, is more on quality and less on just throughput. We slow our belt down to ensure that we have good-quality product. Even though we could increase it and put more cars through faster, we enjoy the quality aspect of what we do.

Thank you. I’ve got a very good car wash here.

Jeremy Eickman: There’s certainly a difference between the different brands in town and the way everybody approaches it. We also have an app that you can completely customize your entire experience here. You can sign up for all sorts of things. You get rewards back for referrals. I believe we’re the only one in town that has an actual app, not just a random website that you sign up on. So you can control your members, you can pause it, you can cancel it, you can sign up multiple vehicles. You can do everything from the app without having to worry about “Did my change actually take place? Because I called the store and I don’t know if that actually happened.” And so you’re in a lot more control with our business than maybe at other competitors.

Tell me a little bit about Tommy’s and where it started and why Papillion and this location was chosen.

Jeremy Eickman: Sure. So, Tommy’s, the brand in general, started in Holland, Michigan 20-some years ago. They were flying the flag Quality Car Wash brand, but they were creating their own equipment. And one of the owners of that business’s name was Tom, and so they called their equipment line Tommy’s Car Wash Systems. And then about in 2016 they decided to start franchising the model as an all-in-one package. So instead of most car washes buying their equipment from one supplier or building from another place and getting all their different pieces from many different suppliers, now with Tommy’s, it’s, like, a franchise where you get everything from one supplier, one-stop shop. So as an operation side of things, if you have problems or you need replacement equipment, you have one place to go to get it, which makes our operation went a lot smoother and quicker, less down time, less finger pointing when equipment doesn’t work and whose fault is it. And so that model really helps us grow, just like any franchises you see. from McDonald’s next door to us here to you know, other places, other restaurants or whatever it be, the franchise model really works well. So we can still be in local ownership. We are. We live here in the community; we are local owners. We just have a franchise brand that we use, but all of our employees are from here. We’re really strong in the community with fundraising. We employ about 20 people. We obviously supply quite a bit of tax revenue to the city as well, and we like to think that our facility stands out and is very nice and clean and aesthetically pleasing, not a dilapidated car wash that’s got trash all around it.

I’ve been through quite a few of the dilapidated ones.

Jeremy Eickman: Sure. And to rewind, I think that’s why our model works so well, because people they want better and they deserve better and sometimes…I’m not pointing fingers at any car washes specifically, but if you kind of let things go and maybe don’t change and modify your equipment and get better technology as something new comes out… and consumers want a better product. We can supply that, and maybe other car washes felt like they just didn’t need to modify and change with the times. And if you imagine if every industry just didn’t change, we would have a pretty archaic society today, you know? And so we’re really all about our technology improving the way that our car wash   can work efficiently and quality and all that.

What did you do before coming here?

Jeremy Eickman: Before this I was involved in franchising with Jimmy John’s. I worked for a franchise partner who had about 50 different restaurants in four different markets. We had Omaha here, as well as Florida and a few different markets. And so we were familiar with the way franchising works and that whole community of franchising. And then we were able to take that same kind of approach to running those restaurants and then…really just a different product, but same type of management structure and employee morale and all that. We focus on our culture to be really strong here, and it’s really worked. It’s really worked well here, and we’re growing more on the franchise. The Tommy’s Express brand in Omaha is kind of divided up between two different franchisees. We have the Sarpy County market and in Pottawattamie over in Council Bluffs. And then the other group has the northern part of Omaha. So we work together and that way our pricing is the same and our operation hours and a lot of that is the same. Obviously our product that we’re putting out is the same, but there are separate owners. So we’re growing here. We’ve got two more locations that we’re going to open in this area, one in Bellevue and one over on 204th and Q, and then we’ve got two opening up in Council Bluffs in the next couple of years. One actually opens up in November.

Where is that one?

Jeremy Eickman: Menards built a new location on built on Madison Ave. So over by the new HyVee… the old Mall of the Bluffs, I should say. If you know where the Mall of the Bluffs is, that whole area got redeveloped by Menards. There’s a new HyVee there, and we’re right next to. Menards as well. So that’s our next location that’ll open, and then we open up at 204th and Q sometime around the January, February time frame. And then Bellevue will open up on 31st and 370 probably in June.

You’ve been in franchising for a long time. What do you consider the advantages of owning and operating a franchise? And any advice for people thinking about it?

Jeremy Eickman: Two really important things come through franchising… is brand recognition, because typically unless you’re in the early days, which we did get in on Tommy’s in the very early days when n obody knew the brand. In 2018 is when I got started with Tommy’s and I was in Florida doing some there before we opened this one. And so when you…but usually you have an established brand. Jimmy John’s is a great example of this, where that brand was already pretty popular. You know, Chick-fil-A is a great example of cult-following brands—people who all go crazy when one of those comes down. And so you get the benefit of the brand recognition before you open, typically.

And then secondly, you have the support behind you. So if you’re running a Tommy’s, for example, we know that we have our corporate partner who can supply us the products that we need. They can negotiate things so we can get a better deal on it, whether it be a product or we are always doing test research to come up with better products, better throughput, whatever we can do to make the experience better. We don’t have to invest all that ourselves. They do that. Now, we do pay a percentage of our revenue for that. But as a one- or two-store operator, you would never be able to afford a research and development department to that size, and so you get an economy of scale without having to put all of your own money into that. Well, that’s a major benefit.

There’s other intangibles, too. When it comes to that, people want to work for a brand they recognize. So by default, employees may feel a bit more comfortable about working for Tommy’s Express than Jack’s Back Street Car Wash. I’m not discounting that at all, but we are still local owners.

Jeremy Eickman: Sure. Thank you for that. Yeah, but the brand really does hold true. It helps the consumer feel comfortable and confident about that they’re going to get a good product and we’re going to stand behind it, and the employees feel really good to think about working for a brand that they are proud work for.

Keagan, could you tell us a little bit about how you came to Tommy’s and anything else you’d like to add coming up.

Keagan Glazebrook: I came to Tommy’s when this store was being built. I tried to walk on site and there were fences around it and I got denied. Then applications came out and I applied, came in and met Jeremy, and we had a good interview, and we ended up working together, and here we are today two years later.

Jeremy Eickman: Keagan worked himself up from a basically a team member of the car wash to the general manager within a year, and that’s extremely fast growth. He’s a very, very strong individual. We’re very happy to have him.

Keagan Glazebrook: Yeah, working for Tommy’s I’d say is very pleasing. I have a big support group behind myself within the franchise partners and the brand. It’s very family orientated. Anything that I’ve ever asked or needed is proposed right then and there for me, and I have nothing but good things to say.